12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 9. Your wow.

How do make sure your clients say wow? How do you constantly make your product better? What do you want people to say about your business? What priority in terms of time do you give wow management? Remember Wow exists in the gap between what a client expects and what they receive. So if you promise a lot, give more.

 

Check in with some of these – do you have an amazing welcome pack when someone signs up? Do you from time to time send a thank you card to longer standing clients just acknowledge their continued business? Could you create formal gift certificates to offer special efforts? Could you feature clients in your newsletter or maybe create an achievement board or award in your studio. If you are a mobile PT can you give away a home-use Swiss Ball or a holiday workout for when they are away?

 

Could you skim 101 ways to enhance your PT business (free download here www.darrentebbenham.com) and pick up a few ideas to implement.

 

The point is think about what your current clients and prospects expect given what marketing you do plus perhaps the assumptions they may have and write them down. Now on a separate sheet of paper write down ways in which you can offer wow - going beyond what they expect.

Remember if you deliver an excellent service and great training and you think you are expecting an excellent service and great training this is customer satisfaction. I am talking wow. It is what you will do over and above this to make then actually say wow!

Then you need to think how can you or do you offer this wow relatively easily. That is find easy to replicate ways to offer this wow so you can systemise this in your business.

Again it can be as simple as adding a box on your health appraisal what is your favourite music then of session 1 download it and play it is their session.

 

Hope this helps.

Next up – your referral, your purpose and personal growth

 

 

 

 

PS Visit European Institute of Fitness Personal Trainer Courses home page

 

 

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