12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 6. Your off-line marketing.

What headlines and messages would you have in posters or flyers?

What news do you have for a press release? What journalist could you target? What local radio stations could be interested in your news or set of messages for their listeners?

 

What messages could you release over 12 months? What is your version of a Christmas promotion, a get fit for summer campaign, an Easer special, a mother’s day promotion, a father’s day equivalent…you get the idea.

 

What business cards? What job title? Are you a Personal Trainer? Are you a new mum’s fitness coach? Are you a weight loss specialist? Are you a functional fitness expert?

 

Car branding? Well it works. It means everywhere you go you are a moving billboard.

 

What about testimonials. Written testimonials, video testimonials and even audio testimonials describing their experience. Try and gain reference to how they were feeling before they started. This will resonate with others currently feeling the same. Of course include how they found the programme and how they feel now as a consequence. You may like to also encourage them to explain why they chose you over your competition.

 

You can also include featured success stories in your advertising. These are interesting to read. You could put them in a folder and present them formally at a complimentary sessions as part of your sales system coming up next.

 

Don't jump into flyers and posts - consider your messages, headlines and CTAs first but don't dismiss them either. Focus them on a specific promotion or event rather than generally your business.

 

Have a newsletter. Present wherever you can - get out from behind your desk and meet people as much as you can. Create a run/walk club free if needs be to put yourself in front on the right people, now use posters or flyers to promote this....

Next up - step 7 Your Sales.

 

 

 

 

PS EIF Personal Trainer Courses home back

 

 

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