12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 5. Your networking activity.

Who can you be in regular contact with that would serve your business? What business network groups could you join? Who would be worth getting to know? How can you get yourself in front of the right people? What seminars could you offer to attract others to your business?

 

The reality is people buy from people. Therefore there is tremendous logic behind the notion get off-line and in front of people. Use online activity to increase awareness about what you do but create face to face seminars, trial taster weeks, complimentary sessions, strategy sessions, community events, open days anything really.

 

You could conduct fitness testing in shopping precincts or businesses or indeed wherever your prospects hang out (remember step 2). This could be at sports events, wedding fares, who knows what else. But the more people who have contact with you the better, especially if you have something to say.

 

You don't always have to sell, you have to become the person people think of when they think fitness (or whatever your niche is). Combine off and on line marketing. When you do meet people at business networking events exchange business cards. Talk about your business passionately, get to know them better and what they do.

Build relationships.

 

But then follow up via email. Send them your latest newsletter. Make sure they are in your prospecting system somewhere.

 

If you visit hairdressers and alike stay and chat, get your hair cut....don't just leave flyers or business cards. Get to know people and build such relationships.

 

Social media can still kick in. When a "friend" of the hairdressers or business contact you meet gets asked do you know a good PT in their social media - you will be the first and maybe only name they think of. So they post your web address, Facebook address and so the word spreads.

 

Next-up – Off-line marketing (traditional advertising).

 

 

 

 

PS Personal Trainer course video testimonials

 

 

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