12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 4 Your online marketing including social media and email campaigns.

Well this is a minefield so I'll cut to the chase and hopefully make you think.

Do or no do there is no try (Yoda). I think do this well or limit yourself to just doing what you can manage rather than trying to do too much poorly. Facebook and LinkedIn are probably the most obvious choices along with twitter.

 

Social people will do this well just be careful to not confuse your personal jibber jabber with your business focus. Make sure you have a business page for your business - tell your "friends" too what you are doing so they don't post inappropriately especially those who post things that might not sit well with prospective clients.

 

The idea is to create a social group for people to become a member where they receive genuine value as members. This is normally via getting regular and consistent ideas, knowledge, help or even exchange with similar minded people (your other clients) free.

For some social media is definitely a good way to go, but it isn't for everyone and your strategy has to fit your personality, strength and purpose (or you hire to get this done).

 

Of course there are many businesses throughout history and today that don't use social media as their primary marketing tool. So think first, plan and implement your personal plan not just a copy of someone else’s would be my advice.

 

But widening online marketing beyond social media you may need to piggy back off other peoples’ websites. I recommend NRPT site and local businesses you can partner with. You, of course, can pay per click on Facebook and Google Adwords to direct traffic to your site – but first make sure your website converts well (step 3).

 

Most people have 1-3 auto-responders (automatically sending emails) so that once someone shows an interest in what you do they will receive a few emails to reinforce your brand, your message and your attempt to be liked and trusted by your prospect.

Thereafter you can create a regular system of weekly emails and eNewsletters to help them feel part of your business.

 

Again I think unless you have an automated business offer i.e. say a DVD to sell or a fitness course made up of pre-recorded videos that once subscribed to someone has access to, you are probably mostly delivering your product, enjoying being a PT.

 

So with regards social media and online marketing I am beginning to think the simpler the better with purpose otherwise you could spend half your life posting. That said you could only do this perhaps 1hr a week and enjoy just writing what you think based on your growing experience.

 

You, of course, can also create online webinars or Google hangouts to create an education-based marketing approach. Especially if you feel your market needs to better understand how they can find the solutions they need to fix their problems to stop them simply picking a cheaper option than what you provide – giving your prospects good quality info will help.

 

You can achieve this via a video series too. This also builds authority. Note Robert Cialdini’s 6 pillars of influence: reciprocosity, authority, scarcity, likability, consistency and social proof.

 

So we have for the online part of our strategy websites, social medial, links from other websites, pay per click FB and Google adwords, online webinars and videos to teach prospects about fitness and nutrition and motivation and coaching and behaviour change - whatever they might benefit from that in the process will likely make your (normally more costly set of products and services) more valuable given what they now know based on what you have told them, nicely.

 

Oh and of course a blog too builds such authority, helping offer free good quality info so that when prospects are ready to buy they choose you as their preferred provider in which they already have confidence based on your messaging.

 

Next step 5 Your networking

 

 

 

 

 

PS back to Personal Trainer Courses

 

 

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