12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 3 Your website.

Your 5 second check. Once built go to your website and check is it clear what do you do to whom and why? Check does it say hey “your market just reviewed in step 2” - you are in the right place and I have something really exciting for you?

Is your website emotive enough? What is your actual attention grabber?

Remember red brain / green brain sales - emotion to grab attention, logic to close the deal. More on this on course. Check your images – are they well chosen. Are they needed? Or do they distract people’s attention?

Is it crystal clear what to do next? What actually is your CTA (Call To Action)? Is it to phone you, click to download something? Is what to do clearly signposted?

Have you used a video – a great way for people to get to know, like and trust you - that words alone struggle to do? Is it 2 minutes long or less? Does it say in the first 15 seconds what they need to hear?

What are the key messages you wish to convey? Does the website do this?

Simplify. Can you simplify? No matter how good you think it is, can you simplify?

Now, have you got Google Analytics on there to track what people do on your site, where they click from etc.? You just need to know if it is working. For most people the site is designed to create prospects to enter your sales system coming up in step 7.

Re-evaluate. Your logo should be small, your headline big. The content should be mostly about your clients not you but the bit about how you help fix their problems should big and bold and certain.

The objective is either for people to buy now or click so that you can further communicate with them? Does your website achieve this?

Next up – online marketing.

 

 

 

 

 

PS Business is key to success. Click here to find out more about our Personal Trainer courses.

 

 

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