Getting 'Personal'
with EIF founder and CEO Darren Tebbenham, BSc, MSc

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12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 2 Your Market.

Who are the people you serve? What do they most want to experience more of? What do they want less off? What have they tried before? What attitudes have they developed about what you do?

 

Start by answering these questions again out aloud. Listen to what you are saying – really start to tune in. Who else can they buy from? What prevents them from buying what they really need to fix their problems? What is their perception about what you do?

 

Let’s keep asking questions but try and answer them as you go. Where can you best reach these people? What would they most want to hear? What would be their best possible scenario? How old are they? Where do they live? How much do they earn? Where do they shop? What brands do they buy? What do they do at the weekend? What is their occupation?

 

Just best guess - this is not an academic exercise to create a description for the sake of it but one to get inside their heads – like in the movie “What Women Want” with Mel Gibson.

What do they most WANT from a service like yours? What do they most NEED from a service like yours?

 

Big ones coming up -

How do they feel right now? How do they want to feel instead?

 

The idea is to prepare for step 3 which is about your website and then 4 and 5, which are about your on and off line marketing. But understanding the people your AMAZING product is designed for will aid this tremendously. PS you may decide to go back to step 1 Your Product and make some amendments given some of your answers to step 2. Don’t be average, be awesome!

 

 

 

 

PS Business is key to success. Click here to find out more about our Personal Training courses.

 

 

 

 

 

 

 

 

 

 

 

We are committed to helping the small amount of trainers we teach, make a big impact in the lives of others.

We make training with EIF an experience.

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