12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 11 Your Purpose.

Now we started back in steps 1 and 2 talking about your product and your market. We have walked through websites, online and off line marketing, referral and management but by far the key to success is your purpose - why you do what you do!

 

So why do you do what you do? What really drives you? What is the essence of your business?

What is your vision for your business? How does your business serve you? Try answering these questions.

 

Your sense of purpose beyond what you do day to day will help you make key decisions. Your sense of purpose keeps you going and your sense of purpose communicates with others you are serious and intend to be around for the long term (very important in an industry that is let's say transient).

 

This is deep stuff. And if you have this nailed, good on you! But if not this is the most serious work to do yet. This work will release you and stop you trying to find cheap marketing fixes to get more clients. Our industry is becoming over marketed i.e. far too many marketing "gurus" and under-led without meaningful purpose.

 

To really make something of your career you already know takes great commitment. It takes financial commitment and over the next 2-5 years many thousands of pounds more. It takes great emotional commitment - which is why I say find that purpose and, of course, it will take time commitment but your time should be focused and channelled in the right way.

 

Finding or refining your purpose also helps gain clarity about sacrifice. You will remember me saying with success comes sacrifice. Knowing what sacrifice and being prepared to make sacrifices should be well aligned with your purpose.

 

By purpose I refer more about WHY you do what you do than what you do.

Read the eMyth tomorrow. Even if you have done so already read it again tomorrow. If you don't have a copy then go and buy a copy tomorrow and read it tomorrow.

 

To finish this post - purpose is everything. It provides meaning to your life and therefore happiness and contentment about what you do because you know and align with why you do it. It takes and urgency out of doing everything here and now and grounds you.

 

Clients are attracted to centred trainers who know why they do what they do and are passionate about it.

 

Not already qualified?

Everything I talk about here and in the other 11 steps is part of parcel of becoming an EIF Master Trainer and so covered on course. See you in class.

 

 

 

 

PS Our personal training qualifications CLICK HERE

 

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