12 STEPS TO BUILDING A BRILLIANT PT BUSINESS

 

Step 10 Your Referral.

Of course there is natural referral. And this is your first focus. This comes hand in hand with step 9 your wow. The more people who have a great experience with you the better, to spread the word. Therefore find ways to constantly improve this component.

 

But then there is pro-active referral. What can you do to prompt and reinforce referral? Well you can reward it. You can create a system whereby those who refer directly to you get a discount, a voucher or public acclaim (mention in your newsletter) or similar. Maybe refer one and get X but refer 5 and get Y and even refer 10 and get Z.

 

You can include referral slips in your welcome pack, spare business cards in the pack too to encourage new clients to hand out. You can ask at point of sale for new clients to suggest others who might like to train with you. You can call new clients after one month to see how they are doing and then ask them about referral. You could email old clients periodically about referral You could include your referral system in your monthly or weekly newsletter.

 

You could display your referral system on a white board in your studio or celebrate referral as it happens - thanking referring clients on Facebook publically...

 

There are lots of things you could do. But what do you do? Keep it simple. Be comfortable with it and be confident YOU created a great product and of course your clients love you and WILL want to refer if given even the slightest encouragement to do so.

 

 

 

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