with EIF founder and CEO Darren Tebbenham, BSc, MSc
WE OFFER SOMETHING VERY DIFFERENT
Read about the whats and the whys here...
Step 1 Your Product.
Review your products and services now. What are they in a nutshell? Speak about them out aloud - do they sound exciting? Or don't you have this clarity yet? How much are they? Imagine 5 people are listening to you right now and they are buying into what you do - what is this and for how much? Be clear.
What problems will buying your product solve? How are these different to the competition - be clear and be precise. And how will your product make people feel? How have you packaged what you do - as discrete packages, as a monthly subscription or pay-as-you-go?
Why? Be clear and have good reason. How can people pay you? Make being paid as easy as possible. I reckon this is the first critical step. Make sure you have a GREAT product to begin with before thinking about how to market it better.
I usually start my teachings in business with establishing your “purpose”, but I am ending with purpose in step 11. When you refine your purpose in step 11 run through all 12 steps again. But to kick these 12 steps off No 1 - have an absolutely outstanding product that you feel proud of and can't wait to get more people into it.
These 12 steps are:
1. Your product
2. Your market
3. Your website
4. Your online marketing, social media and email campaigns
5. Your networking
6. Your off-line marketing
7. Your sales systems
8. Your management systems
9. Your wow
10. Your referral system
11. Your purpose
12. Your ongoing personal and business growth
Maybe a few of these steps will resonate with you to take some immediate massive action
Next up Your market!
PS Business is key to success. Click here to find out more about our Personal Training courses.
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